About us

NSI Electronic is a privately owned trading house, distributor and much more, which has, among other things, supplied white goods and consumer electronics to Scandinavian retailers for more than 30 years. We sell various brands, including our own Arena and Game Y´S, Finlux, Hoover, Midea, Loewe, ELEEELS, Renpho, ENKL, Whirlpool, Beko, Beko Professional, Whirlpool Construction and LG Electronics, which we deliver from our central warehouse in Brabrand, from Scandinavian central warehouses or directly from factories in most of the world. We strive to be close to our customers and provide the best possible service in all respects.

From 1987-2005, NSI Electronic functioned as the Danish head office for Samsung Electronic, as we built the brand in Denmark during this period before passing the baton to Samsung itself.

In 2009, we entered into a close collaboration with LG Electronics and thus function as the primary distributor in the Nordic region for white goods, Signage, Monitors and TV & AV. We stock the majority of LG's Nordic range with same-day delivery.

In 2015, we became the distributor for Candy Hoover (Haier Europe) in the Nordic region for white goods and small electrical appliances. A range that has complemented our existing product portfolio quite excellently.

Since 2018, we have collaborated with Whirlpool and Indesit and are continuously implementing their products in our range. This means that we now cover both the retail, professional and construction sectors.

In 2025, we entered into a strategic collaboration with Beko, which has merged the companies Beko and Whirlpool. Thus, in addition to Whirlpool, we can now also offer the Beko brand.

Since the 1990s, we have worked closely with the Turkish mega-factory Vestel, from which we can supply private-label TVs, white goods, EVC and much more.

The latest addition to the family is our own brand within gaming – GAME Y´S. Here we can offer tables, chairs and other accessories for gamers.

We also collaborate with various brand owners, agency holders and manufacturers to help partners gain market share in the Nordic market. Through this, we sell, among others, Loewe TV/AV, ELEEELS massage products, ENKL Sound Copenhagen, etc.

Mission

NSI is a trustworthy and value-creating B2B partner with a high level of service. Relationships and integrity are essential parameters in our trade. We believe that the best results are achieved for everyone when the dialogue is open and trusting.

We offer efficient logistics from manufacturer to customer and deliver the best solutions for both manufacturers and retailers to increase competitiveness – both locally and internationally.

We are experts in developing advantageous channel strategies, which can be created in a trusting and open environment. After a handshake, we will – in collaboration with our partners – ensure an effective channel strategy.

Vision

• NSI will be the preferred trading house in the collaboration between manufacturer and retailer.
• NSI will be the strong relationship in the collaboration between manufacturer and retailer.
• NSI will be the best value-creating connection between manufacturer and customer.